2016 Marketing Predictions
2015 gave us some exciting things, didn’t it? The mass-ownership of drones (like the DJI Phantom), the Apple Watch, and of course, Star Wars: The Force Awakens. 2015 brought quite a few surprise, but if there’s one thing the last year has cemented for us from a marketing perspective, it’s that the customer is the king.
Platforms like Kickstarter have given birth to many an innovative product, all powered by the consumer or casual investor. New services like Amazon Prime Now will deliver small packages to your door within two hours of delivery! If anything, we are seeing large businesses act more and more like small businesses in the sense that they are offering personalized service on an individual consumer level. They are investing more than ever in improving their processes to maximize their ability to cater to each individual need, making sure they never lose their customers.
One of my predictions for 2016 is that you will see an even greater push for this sort of personalization on a marketing level. With the analytics available to business, they are able to more precisely target ads to individuals based on interests, habits, or past purchases. Why, just today I was shaving the old 5 o’clock shadow with frustration at what a lousy job my electric razor was doing. Not 5 minutes later, after logging on to Amazon, I was greeted with an ample selection of top-of-the-line electric razors available for purchase. Is Amazon bugging my house? No, they are just aware that 2 years ago I bought a cheap electric razor and know that I’ll likely be in the market for a new one. It’s this sort of personalized marketing that will drive consumer habits in the coming years.
Despite the many marketing opportunities this new technology has given us, nothing will compare to individualized service. I hope that’s one thing we never forget, even as technology advances, at the end of the day people just want to know they’re getting taken care of. The businesses that understand this are the ones that will keep customers through 2016 and beyond.Tags: 2016, advertising, business, marketing